About
Entrepreneurial Founder with over a decade of experience in operations, strategic management, and marketing, bridging consumer services and pharmaceutical skincare innovation across Egypt and Singapore.
Work
Nasr City, Cairo, Cairo Governorate, EGY
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Summary
Founded and scaled So Sandy, a dermaceutical skincare brand born from collaboration with dermatologists to simplify skincare through advanced formulations and high-quality ingredients.
Highlights
Established company in 2022 focused on skincare innovation
Developed brand identity and operational infrastructure in Nasr City, Cairo
Led cross-functional operations spanning product development, marketing, and strategy
Beauty Skin Care
|Managing Partner (Operations Executive)
Singapore, Central Region, SGP
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Summary
Managed operations and business strategy for Beauty Skin Care, a consumer services business in Singapore, overseeing regional growth and operational excellence.
Highlights
Directed operations for over 13 years in Singapore’s beauty consumer sector
Managed cross-border business activities between Singapore and the UAE
Spearheaded strategic initiatives in marketing and customer engagement
Skills
Digital Marketing
online advertising, social media marketing, Facebook marketing, mobile marketing.
Marketing Strategy
business strategy, marketing management, direct marketing.
Trading & Finance
financial markets, foreign exchange, fx trading, technical analysis, trading strategies, trading systems.
Customer Services & Sales
customer services, sales.